Kitchen Stories is a global cooking platform with 3 million users worldwide. Available as an app and on the web, the media outlet features recipes with instructive videos and photos, as well as articles covering all things home cooking. Born as a streamlined app to guide homecooks from prep to plate, design is part of the Kitchen Stories DNA. It is frequently featured in the App Store and is the winner of various design awards (eg. Google Material Design Awards 2016 and Apple Design Award 2017). In 2018, the brand launched a rebrand to hit refresh. The aim was twofold: 1. To develop a visual identity that would position the brand as a fun, engaging, and inspiring food platform 2. To unify its look and feel across global markets and platforms.
I collaborated with two in-house designers to research, conceptualize, and roll out the Kitchen Stories rebrand.